gkv news:

March 24, 2008

Werner Ladder Co. selects gkv for branding activities

For more than a year we've been doing interactive work for Werner Ladder Co. Most recently gkv also was selected for their new branding activities. For years, Werner ladders have been used by championship teams to cut the basketball net from the hoop following the big game. Now Werner Ladder serves as the official ladder of the NCAA and be featured prominently on the television broadcasts of the 2008 Final Four and Championship games aired on CBS Sports. As the Official Ladder of the NCAA and basketball championships through 2009, Werner will use this sponsorship as an opportunity to drive their brand and differentiate themselves from their competition.

 

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