gkv news:
July 07, 2008
The Maryland Lottery Achieves Record-Breaking Sales for FY 2008
Based on fiscal year (FY) 2008 data released this week, gkv client, The Maryland Lottery, achieved its 11th straight year of record sales topping the $1.673 billion dollar mark and surpassing state estimates for the fiscal year, which ended June 20, 2008. The sales included an increase of 6.1 percent compared to last fiscal year. The Lottery set records in every major category including total sales, prizes paid to players, commissions earned by Lottery retailers and revenues returned to the state to help support vital state-funded programs such as education, public safety, public health and the environment. Since the start of FY 2008, gkv has served as the creative agency of record for the Lottery creating comprehensive campaigns and collateral materials that promote Lottery products and its overall brand. In a recent story with The Daily Record from June 12, 2008, Lottery Director Buddy Roogow attributed the sales increase to a variety of factors including solid marketing and new scratch-off game products like a scratch-n-sniff Dubble Bubble Doubler. Watch Maryland Lottery "Double Bubble" (Quicktime)
- gkv adds Jonathan Gregory, Alison Pecukonis and Todd Schaefer
- gkv and the Maryland Lottery ask you to practice good Tailgating Etiquette this football season
- gkv redesigns Maryland's tourism Web site
- gkv promotes Meredith Gilbert, Haley Ulloa and Johnny Vo
- Heather Woolford promoted to associate director of public relations
- Brent Williams and Christopher Furlong promoted
- gkv adds Neby Ejigu, Missi Freimark, Lindsay Petrick and Jennifer Rosenthal to Interactive
- The Maryland Lottery Achieves Record-Breaking Sales for FY 2008
- gkv Honored at Cannes Lions International Advertising Festival
- gkv hires Molly Miller and Joey Antonette Reedy
- Kerry Flanagan and Melissa Schantz promoted
- gkv CEO surprises each employee with a $200 BP gas gift card
- Robin Rombro and Jessica Loewe promoted to associate media directors
- Brandy Albracht promoted to supervisor of gkv's traffic department
- gkv creative for MedStar Health shines at Alfred Knight Awards
- gkv continues to serve as Provident Bank's advertising agency of record
- Amerock selects gkv as its marketing agency of record
- gkv launches new microsite for The Arnold Palmer SportsHealth Center at Union Memorial Hospital
- Werner Ladder Co. selects gkv for branding activities
- Daniel Robinson promoted to media director
- Jen Katz promoted to public relations senior account executive
- Together gkv and the Maryland Lottery ask you to "Pull My Finger"
- gkv creates media campaign to help Maryland residents prepare for "Clean Air Maryland"