gkv news:

March 25, 2008

gkv launches new microsite for The Arnold Palmer SportsHealth Center at Union Memorial Hospital

The Arnold Palmer SportsHealth Center at Union Memorial Hospital, a MedStar Health hospital, launched www.arnoldpalmersportshealth.com, a microsite designed by gkv to help raise awareness of the new center. The media campaign also included direct mail, an insert in Baltimore Magazine, print ads in regional issues of Sports Illustrated, Esquire, Golf Magazine, Travel + Leisure Golf and Kingdom, Mr. Palmer's own magazine. The projected number of patients seen at the Center per day has doubled since the launch of the campaign.

 

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