brand identity: Your brand is the promise of your best ideas, the reputation and expectations that reside in the consumer's mind about your company. It is a powerful yet intangible asset.
While brands speak to the mind and heart, brand identity is tangible and speaks to the senses. Brand identity synthesizes and visualizes your brand. It is arguably the shortest, fastest, most ubiquitous form of corporate communication there is.
Brand identity can also be a scam.
Seriously. The amount of drivel and fluff and cookie-cutter thinking being pedaled at $500 an hour by large Corporate Identity firms is astonishing. It shouldn't take a year. It shouldn't cost a million dollars.
Our approach to brand identity for Challenger Brand clients is simple. We help them tell the real truth about themselves, discover the real truth about their consumers, find where the two connect and then go about the thoughtful business of creating striking symbols that will achieve an emotional connection between Challenger Brand and consumer. We do this quickly and reasonably and with great success