advertising: There are three kinds of advertising: the ads for the category leader, the ads for the companies trying to emulate the category leader, and the ads for the few companies who realize that emulating the category leader is a waste of money.
We are proponents of the third kind. gkv's twenty-five year body of work for Challenger Brands — brands that are smaller, newer or way out-spent — is characterized by clear departures from the category status quo. Our clients sign on to win at their own game, not someone else's.
On their behalf, we have created advertising that has succeeded consistently in the marketplace and in industry award competitions by demonstrating thought leadership, emotional power and confidence.
Click on portfolio or case studies to view samples.